State-Owned Bank · Intelligent Marketing Platform Project

Omnichannel, full-product intelligent recommendations, customer profiling, and high-value behavior path mining

Project Background

A state-owned bank faced low marketing conversion rates, strategies overly reliant on manual experience, and fragmented multi-channel touchpoints. Chinasoft International provided omnichannel, full-product intelligent recommendations, customer profiling, and high-value behavior path mining, enabling the bank's strategy to shift from experience-driven to data-driven.

Solution

Overall marketing conversion rate increased by at least 90% over baseline within 3 months
Covers all touchpoints including mobile banking, credit cards, SMS, outbound calls, and relationship manager platforms
Automated marketing canvas generation and frequency control

Customer Testimonial

Chinasoft International's intelligent marketing solution helped us truly bridge the gap from experience-driven to data-driven strategy. Conversion gains far exceeded expectations, and omnichannel collaboration improved significantly.