Intelligent Marketing Solution

Achieving Marketing Strategy Automation and Multi-Objective Optimization Based on Omni-Channel, Full-Product Intelligent Recommendation and Marketing Canvas Generation

Functional Overview

Based on omni-channel, full-product intelligent recommendation and marketing canvas generation, we achieve marketing strategy automation and multi-objective optimization, significantly improving conversion rates.

Customer Pain Points

  • Low marketing conversion rates: strategies rely on manual experience, lacking data-driven automated optimization.
  • Multi-channel touchpoints (mobile banking, SMS, outbound calls, smart devices, etc.) are fragmented, resulting in inconsistent customer experiences.
  • Marketing content generation efficiency is low, and compliance review processes are cumbersome.
  • Lack of multi-objective portfolio optimization capabilities (conversion rate, frequency, suppression list, etc.).

Solution Advantages

  • Goal-driven high conversion guarantee: conversion rate improves by no less than 90% compared to baseline within 3 months, with segmented baseline values corresponding to 60%–100% improvement commitments.
  • Omni-channel intelligent recommendation: covers all touchpoints including mobile banking, credit cards, SMS, outbound calls, ATMs, and poster screens.
  • Intelligent canvas generation: automatically configures marketing goals, multi-wave modeling, and channel frequency strategies.
  • AIGC content generation: marketing scripts and images are automatically generated and embedded in a compliance review engine.
  • Portrait and attribution dual engines: customer profiling + behavioral path mining + graph/linear/multi-factor attribution analysis.

Architecture Diagram

Architecture Diagram